审查无忧!亚马逊listing标题公式及产品详情页规范

审查无忧!亚马逊listing标题公式及产品详情页规范最近,亚马逊在listing的标题上也要有所动作了 …黑五要来了,大家最近忙得要冒烟了吧?然而百忙之中,也要避免在重要的时刻别因为一些小细节的错误让自己的努力白费。在之前的文章中我们提到了,亚马逊最近listing审查的范围从图片扩大到了标题,而今天我们就为大家分享服装、配饰、鞋、包、行李箱、珠宝、手表7类产品的标题公式、要求及大量合规示例,助你轻松应对审查!服装标题创建公式以下产品需要创建在服装类目下: Blouses & Shirts, Coats & Jackets, Dresses, Dungarees, Hoodies, Jeans, Jumpsuits & Playsuits, Knitwear, Leggings, Lingerie &Underwear, Nightwear, Shorts, Skirts, Snow & Rainwear, Socks & Tights, Sportswear, Suits & Blazers, Sweatshirts, Swimwear, Tops &T-Shirts, Trousers 标题公式:父 ASIN[brand_name] + [department_name] + [style_name] + [product_name] + [model_name] + [opacity*] + “pack of” +[number of items][品牌] + [商品部门] + [款式] + [商品名] + [型号名称] +[丝袜厚度*] “Pack of” + [商品数量]子 ASIN[Parent ASIN Name] + [color_name] + [size_name][父商品名称] + [颜色] + [尺寸]请注意: Printed/novelty 产品:[brand_name] + [department_name] + [style_name] + [product_name] + [model_name] + [color_name] + [size_name][品牌] + [商品部门] + [款式] + [商品名] + [型号名称] + [颜色] + [尺寸]Attributes (values from Inventory upload files):示例:合规的产品详情页示例:配饰标题创建公式:以下产品需要创建在配饰(Accessory)类目下:腰带,帽子,围巾,太阳镜等。标题公式:父 ASIN[brand_name] + [department_name] + [style_name] + [product_name] + [model_name] + “Pack of” + [number of items][品牌] + [商品部门] + [款式] + [商品名] + [型号名称] + “Pack of” + [商品数量]子 ASIN[Parent ASIN Name] + [color_name] + [size_name][父商品名称] + [颜色] + [尺寸]属性(库存文件中的值):示例:合规的产品详情页示例:手表标题创建公式:以下产品需要创建在手表类目下:Wrist Watches, Fashion Smartwatches, Pocket & Fob Watches标题公式:[brand_name] + [target_audience_keyword] + [display_type] + [watch_movement_type] + "Watch" + “with”+ [band_material_type] + “Bracelet” + [part_number][品牌] + [目标消费群体] + [展示类型] + [机芯类型] + “Watch” + “with”+ [表带材质类型] +“Bracelet” + [制造商零件编号]属性(库存文件中的值):合规标题示例:合规的产品详情页示例:鞋靴标题创建公式:以下产品需要创建在鞋靴类目下:Boat Shoes, Boots, Clogs & Mules, Espadrilles, Flip Flops & Thongs, Lace-ups, Loafer Flats, Safety Shoes & Boots, Sandals, Slippers,Sports & Outdoor Shoes, Trainers, Ballet Flats, Court Shoes, Mary Janes标题公式:父 ASIN[brand_name] + [department_name] + [model_name] + [style_name] + [product_name][品牌] + [商品部门] + [型号名称] + [款式] + [商品名]子 ASIN[Parent ASIN Name] + [color_name] + [size_name][父商品名称] + [颜色] + [尺寸]属性(库存文件中的值):示例:合规的产品详情页示例:包类商品标题创建公式:以下包类产品需要使用下面的标题公式:Backpacks, Handbags, Clutches, Cross-Body Bags, Hobos & Shoulder Bags, Satchels, Top-Handle Bags, Totes, Wristlets, Bags & Wallets标题公式:父 ASIN[brand_name] + [department_name] + [model_name] + [style_name] + [product_name][品牌] + [商品部门] + [型号名称] + [款式] + [商品名]子 ASIN[Parent ASIN Name] + [color_name] + [size_name][父商品名称] + [颜色] + [尺寸]属性 (库存文件中的值):示例:合规的产品详情页示例:行李箱包标题创建公式:以下产品需要创建在行李箱包类目下:Accessories, Backpacks, Business & Laptop Bags, Gym Bags, Handbags & Shoulder Bags, Messenger Bags, School Bags, Pencil Cases & Sets, Shopping Bags & Baskets, Suitcases & Travel Bags, Umbrellas, Waist Packs, Wallets, Card Cases & Money Organizers标题公式:手提箱和旅行包/Suitcase and Travel Bags[brand_name] + [style_name] + [model_name] + [item_length] + [item_dimensions_unit_of_measure] + [volume_capacity_name] + [volume_capacity_name_unit_of_measure] + [ number_of_wheels] + “Wheels” + [color_name] + [lock_type][品牌] + [款式] + [型号名称] + [商品长度] + [商品长度单位] + [容量] + [容量单位] + [轮子数量] + “Wheels” + [颜色] + [锁类型]行李箱套装/Luggage Sets[brand_name] + [style_name] + [model_name] + [number_of_items] + “pcs”+ [color_name][品牌] + [款式] + [型号名称] + [商品件数] + “pcs”+ [颜色]旅行配件/Travel Accessories[brand_name] + [style_name] + [model_name] +

[color_name][品牌] + [款式] + [型号名称] + [颜色]其他/For the rest product types[brand_name] + [style_name] + [model_name] + [volume_capacity_name] +[volume_capacity_name_unit_of_measure] + [color_name][品牌] + [款式] + [型号名称] + [容量] + [容量单位] + [颜色]Attributes (values from Inventory upload files):示例:合规的产品详情页示例:珠宝首饰标题创建公式:以下产品需要创建在珠宝首饰类目下:Necklaces, Bracelets, Earrings, Rings标题公式:[brand_name] + [target audience*] + [metal_stamp] + [metal_type] + [stone_shape] + [gem_type] + [size_per_pearl] + [product_name] + [Defining Features][品牌] + [目标消费群体*] + [金属材质与含量] + [金属类型] + [宝石形状] + [宝石] + [珍珠尺寸] + [商品名] + [定义特征]属性(库存文件中的值):示例:合规的产品详情页示例:   

本文标题:审查无忧!亚马逊listing标题公式及产品详情页规范

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